This week we talked about web effects; viral campaigns and flash mobs, and memes. First of all the web has changed our world in so many ways. The Internet has changed the way we communicate with people, the way we research information, and it has changed us as a society to depend on Internet for many of our needs.
Facebook has single - handedly changed the Internet. Now everything is on Facebook, from my grandma, to the soda I'm drinking right now. It's insane! The Internet is so depended on! If some technology bomb went off and disabled the Internet, the whole world would be in a panic state. Whats funny about all this is that the Internet will probably never go away. It might change in some ways over the years, but I can almost guarantee that it wont disappear over time. In fact the only form of technology that has gone away is the telegraph and floppy disks. The rest of technology is still here, even though it isn't used often its still here. For instance, snail mail. Very few people send letters, (unless you know someone in jail), but it certainly hasn't gone away. Viral Campaigns
Wikipedia states that Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet.[1] Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.
When I went on google and typed in viral campaign, the most frequent thing that came up was that Old Spice campaign, with the old spice guy. Now when I think of viral campaign I don't think of those commercials?!?!. I have to admit though, those commercials are hilarious! 
I think my favorite viral video is this Quicksilver ad, where the guy jumps in some urban lake, and his friend goes up on the bridge and throws a dynamite stick in the lake. It then blows up and gives this guy the gnarliest waves ever in a lake. Whether the clip was real or not was never really discovered I found out, but its a really cool video. The creative agency was Danish Saatchi & Saatchi and the client was Quiksilver, trying to create positive brand awareness in Scandinavia. It has so far been watched by more than 20 million people. Four days after launch, it appeared on approx. 95 per cent of all surfer related websites. The viral won a Silver award at this year’s Cannes Lions. Here is the link so you can see the whole ad. http://www.youtube.com/watch?v=6xfBNxNds0Q
Here is another viral campaign that I thought wads so cool. The funniest thing about this viral video is that neither Coke nor Mentos had anything to do with this ad campaign. It was simply these guys from this website called Eepybird.com, but it has started a nationwide phenomenon about watching your soda explode by throwing a mentos in the bottle, Everyone is doing it!! LOL Anyway, watch the video. http://www.eepybird.com/
Meme
A meme is a cultural occurrence associated with the Internet where a single idea takes shape and is transmitted naturally via the web. When our teacher explained memes, I had no idea what that was, but then I started searching the web, and I soon found out what memes were. A funny meme is The Xzibit phrase, and now of course, there are a million variations to it. The phrase, in its entirety, goes something like, “Yo dawg, we heard you liked ____ so we put a ____ in your ____ so you can ____ while you ____.”
These are just a few of the variations I found with the Xzibit meme.
The Ice T Variation meme is so funny! That is my favorite one out of all of them.
Netiquette: Netiquette, network etiquette, is the social code of the Internet. A network is a collection of computers that can communicate. Etiquette is a social code of behavior according to contemporary and conventional standards. Therefore, netiquette is the social code of the Internet because the Internet is a network and etiquette is a social code.
There are social codes, netiquettes, for internet categories and domains. Currently, netiquette is a movement to establish a code of good behavior on the internet. Good internet manners matter! The Golden Rule: do unto others as you would have done to you. Net Neutrality: Net Neutrality is a policy that prohibits Internet Service Providers from showing preferential treatment to websites for a fee and requires Internet data traffic to flow without preference to a given provider. What if you were in a coffee shop and noticed someone streaming video while you could not check your e-mail? What if the video streaming site paid the cable company so that their content gets preferential treatment? That is not fair, it is biased.
Flash Mobs: A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. Immediately when I think of flash mob I think of the T-mobile huge flash mob dance. I know it is made for a advertisement, but it is still genuine. I love looking at the people that were at the train station that weren't actors, just seeing their reactions is priceless. Here is the link, check it out http://www.youtube.com/watch?v=mUZrrbgCdYc
It's a shame that flash mobs are now linked directly to advertising. A flash mob could be a grand art project of some sort, or a huge protest, either one would get their point across. The Internet is a huge plethora of information. Information that's good, bad, and ugly, you have to decipher through it. Maybe by 2020 we will have something new and fresh and the Internet will be old news, you never know what our technology is going to bring us. 
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