Saturday, February 5, 2011

Week 3 - Field Trip Downtown

This week we went on a field trip downtown to the center of the shopping district (5th and Pike, and surrounding areas). We were supposed to pick three stores that generally had the same aesthetics. I went with everyone else and chose the stores All Saints, Urban Outfitters and Anthropologie. I personally had never been to any of these stores,  so I was pretty intrigued by the look and feel that these stores were conveying.
First I went to All Saints.
 I had never even heard of it, so I wasn't expecting what I found. The experience I got out of it was "Why do people pay this much to look like this." Sorry fans of this store, but I just don't get it! Why are you willing to pay one hundred thirty five dollars for ONE PAIR OF JEANS. I mean I guess I'm not the right one to judge about clothes because I'm comfortable coming to school in sweats, but seriously, $135 for one pair of jeans that looks like they have been ran over by a car and worn when you were working outside all day is the most insane concept to me. This company takes pride in wanting you to look homeless, or broke. I just don't get it!
Look at this ad I found online, the guy looks like he has been in those clothes for a week with no shower, and yet that whole outfit costs well over 300 dollars, its crazy.
Look at this one! She is next to a dirty pig for gods sake! I just don't get it! This brand is weird and over priced! They are supposedly this hip, urban, cool clothing store, but to me its just dirty, un-attractive clothes that cost more than my pay check every two weeks. Sorry but not a fan, lets move on.

Then there is Anthropologie.

 This store is much more cuter than All Saints. I liked going through and looking at the gifts and kitchen ware in there as well as the clothes. Anthropologie's clothes are much more affordable. A pair of jeans here were sixty to eighty dollars. I didn't find any jeans over a hundred dollars. This store also has kitchen ware,  as I said earlier, which was very cool to look at.

The first picture is an outfit that is so cute and totally affordable! This whole outfit costs under two hundred dollars. This second picture is an ad I thought represented this store the best. This brand is definitely inspired by the earth, and elements, and this ad represents that. These clothes are more "normal" than All Saints. If I was a mom and like 15 years older I would totally wear these clothes.
I saved my favorite of the three for last. The next store is Urban Outfitters.

 First of all I walked into this store not knowing anything about it as well as the other three, so I was pleasantly surprised to find out that I really related to this store. I would totally shop here. I also love to read so I was happy when I looked over to my left and saw the little selection of quite unique books. This store is quirky, unique and I love it. This store and Anthropologie have way more in common than All Saints, but Urban Outfitters caters to more younger people I think. Anthropologie seems to be more 28-40 year old people,  and Urban Outfitters looks like its more 16 - 30 year olds. Seeing as I'm 23, I relate more with Urban Outfitters. There is something about this store that, to me, screams Seattle. I don't know what it is, but the clothes are like more made for rain weather, and the items in there are what people in Seattle like. I hate to stereotype Seattle people, I have lived here for 4 years now, but seriously there is something about this store that fits right in with Seattle. I can't pin point it, but it's not a bad thing, I really love this store. Here is a couple ads I found and I just love them.


This ad is so fashion forward I think, I mean I'm not a fashion major, but to me it's very hip, new and fresh. I love it!  Its very attractive, it draws me in.
                       
This ad is awesome. First of all, it is so Seattle! The flannel, the ripped shirt, it screams Seattle and Urban outfitters. It's also very interesting. It catches your eye and forces you to come  closer to read what its all about, and that's what a great ad should do.

This is my favorite Urban Outfitters ad, I love it!! It is very attractive to the eye, these beautiful people with there cool, hip, clothes, its an amazing clothing ad. It draws you in in more ways than one. First with these attractive people, than with the intriguing clothes, than with that sexy demeanor and pose it has everything me, as a consumer, wants.
  Here are the stores' websites, in case you are more interested:
(make sure you are on the U.S. site not the United Kingdom one, don't just type in Allsaints.com that's what I did and it and it takes you to the UK one, lol.)

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