Monday, January 17, 2011

Week 1 - Modern vs. Postmodern

The design process starts out with figuring out the problem. Once you have figured out the problem, then you should brainstorm solution ideas. Rather than jump right into a create a final version, you need to research your topic, brand, or company, etc. Than start by making simple thumbnail sketches just to get your ideas on paper.  Once you have narrowed a few that you and your client like, than you can start finalizing them. You should then have two or three final comps. to present to your client. From there you pick which design solution best fits the problem at hand.

A creative brief is a project summary that you and your client will go over before all that design process starts. Here is a sample creative brief 
Your creative brief might include the target audience, some background of the client/company, the perception, the tone of the project, guidelines, and the communication strategy.


Modern art refers to art that is new, simple, has clean lines. Modern culture believes in a perfect society, a utopia. Here are a few examples:



Postmodernism is a vague term used to describe the many approaches to art that follow modernism. Postmodern culture believes nothing  is new. Re-contextualization is taking something that is all ready done and altering it enough to be your own.  Here are some examples of Postmodern art:





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